TCO Presents - Beyond Brand Purpose: The Future of Brand Activism event
"Ninety-one percent of Millennials say they would switch brands to one associated with a cause"
Join our breakfast event to explore how the worlds biggest brands are moving forward past defining their purpose and into brand activism. Hosted by Michael Segalov, news editor for Huck Magazine and author of Resist!: Activism in the Age of Defiance, we will hear from a panel of experts.
We open the floor for a conversation around choosing the most appropriate causes for your brand, communicating authentically and how to credibly make a difference.
TCO Head of Insight Helen Job will also highlight key trends from our latest white paper ‘Beyond Brand Purpose: The Future of Brand Activism’. This is your opportunity to learn from the key leaders in this field, with a live Q&A to answer any of your burning questions.
Tickets include full access to the ‘Beyond Brand Purpose: The Future of Brand Activism’ white-paper and a copy of Resist! How to be an Activist in the Age of Defiance.
Date: Tuesday 22nd January 8.30-11.00am
Location: Mortimer House, 37-41 Mortimer Street, W1T 3JH