KEEN continue their mission to get everyone outdoors in the most positive way in a fresh editorial partnership with Huck
To launch Keen’s Venture collection for men in 2019, Huck created an editorial partnership centred around accessible adventures that are possible in a single weekend.
Huck has a long heritage with the action and outdoor sport adventure community and, combined with the urban & youth culture segments, this provides a perfect mix for KEEN, who are one of the most prominent outdoor footwear brands in the US.
The first tranche of editorial focuses on adventure walker James Forrest who is steadily amassing a significant portfolio of achievements, particularly in the UK and Ireland. Most of them whilst in a job and achieved on weekends and holidays. This is exactly what KEEN wish to highlight - anyone can do this and as a result fall in love with the outdoors. James very clearly exudes this emotional connection in the film with his passion and commitment shining through.
‘’Together with Huck we have created an inspiring digital campaign that was focused on storytelling and extending our brand awareness in the UK and Germany. Our brand message and new Venture are included in an authentic and subtle way, the end result reflects the KEEN values very nicely.’’
- Bram Egberts / Perry Laukens, EMEA Marketing