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Paddle against the flow.

TCO London Blog featuring our latest news across Huck magazine and Little White Lies magazine, as well as our branded content campaigns for the likes of Nike, Google, Finlandia Vodka, Vans Skateboarding, Facebook, Adidas and Accenture.

KEEN continue their mission to get everyone outdoors in the most positive way in a fresh editorial partnership with Huck

To launch Keen’s Venture collection for men in 2019, Huck created an editorial partnership centred around accessible adventures that are possible in a single weekend. 

Huck has a long heritage with the action and outdoor sport adventure community and, combined with the urban & youth culture segments, this provides a perfect mix for KEEN, who are one of the most prominent outdoor footwear brands in the US.

In a new film made in collaboration with KEEN, record-breaking adventurer James Forrest shows us how easy it is to take some time out in the natural world. https://www.huckmag.com/?p=426370

The first tranche of editorial focuses on adventure walker James Forrest who is steadily amassing a significant portfolio of achievements, particularly in the UK and Ireland. Most of them whilst in a job and achieved on weekends and holidays. This is exactly what KEEN wish to highlight - anyone can do this and as a result fall in love with the outdoors. James very clearly exudes this emotional connection in the film with his passion and commitment shining through.

‘’Together with Huck we have created an inspiring digital campaign that was focused on storytelling and extending our brand awareness in the UK and Germany. Our brand message and new Venture are included in an authentic and subtle way, the end result reflects the KEEN values very nicely.’’ 

- Bram Egberts / Perry Laukens, EMEA Marketing