Cannes Lions calls on TCO London to support 2018 festival launch
TCO was invited to distill the energy, creativity and latest phase in the evolution of the Cannes Lions Festival of Creativity for a live news conference.
The event gave a platform for festival organisers announced a series of much-anticipated changes to re-focus the festival and the advertising industry's most prestigious awards on celebrating the very best in creativity.
TCO's helped design the look of the visuals throughout the event: From the high-energy opening sizzle intro, to the animated slides illustrating the changes, to the closing testimonial where we interviewed industry leaders on both sides of the Atlantic, capturing their reaction to the changes. All turned around within two weeks.
The event generated more than 200 press articles in the first 24 hours, was watched by 10.5K people on livestream and the news reached 48M people.
Simon Baker, TCO London's Agency MD, and the recipient of two gold Cannes Lions for the production of ITV's 'Lego Ad Break', said 'The team here at TCO feel privileged to have been asked to get involved at this crucial stage of planning for 2018, and are excited about the new direction that the festival is taking.'