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Paddle against the flow.

Budweiser goes 100% renewable with a Base Jump on World Earth Day

 

From today every bottle of Budweiser brewed in the U.S. will be made with renewable electricity, with bottles showing a new "100% Renewable" symbol.

To launch the initiative globally we worked with the awesome team at REVOLT to create a series of films released around #WorldEarthDay. Shot at Budweiser's Fairfield Brewery in California, Thomas Grayson, a base jumper who's family has worked at the brewery for decades, reveals the new symbol by jumping off one of the wind turbines located at the site. Longer narrative film and 'making of' to follow!

 
 
 

Behind the Scenes