DESTINATION CANADA ‘EXPLORE CANADA WITH FRED’
Our 2017 campaign for Destination Canada, the Canadian Tourist Board, launched this month.
TCO's European campaign comprises a series of films in which Channel 4′s ‘First Dates’ host Fred Sirieix explores Canada’s cosmopolitan cities and stunning nature first hand. In addition to having a prime minister who the world swoons over, Canada was named destination of the year by Lonely Planet, USA Today and the New York Times. Will Fred fall in love with Canada too?
Two films were launched on the Daily Mail’s digital platforms, racking up more than 1 million views each.
Fred’s films will be followed by a series of influencer films featuring the likes of John Quilter, AKA the Food Busker, which will also appear on The Guardian, Huck magazine, Die Zeit and YouTube. The German-language films on Die Zeit feature a set of German influencers — chef Fabio Haebel, designer Leander Angerer and champion boulderer Monika Retschy — exploring their passions across Canada.
This is the third year of TCO London’s production of travel content for Destination Canada and last year’s campaign has been shortlisted for an International Content Marketing award, in the best travel category.